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Hafsa Shams
Aspiration Statement
Multidisciplinary designer, focused on Service Design, UI/UX, and Graphic Design. Interested in understanding user behavior and systems, and creating intuitive digital platforms, visual communication, and user-centered experiences through research-driven design.
Core Skills
- Adobe Illustrator — Branding
- Adobe Illustrator — Layout
- Adobe Illustrator — Typography
- Adobe Illustrator — Vector Graphics
- Figma — Interface Design
- Figma — Prototyping
- Figma — UI/UX Design
- Figma — Wireframing
- Information Architecture — Organizing User Flows
- Information Architecture — Structuring Digital Products
Preferred Career Paths
First priority: UI/UX Designer
Second priority: Product Designer
Third priority: Graphic Designing
Core Competencies
- Acts with Ownership
- Effective Presentation Skills
- Encourages Innovation
- Problem Solving
Academic Awards / Achievements
- High Achievement Scholarship 2022
Experience
Leadership / Meta-curricular
- Vice-President,Multiverse Club
- Core Team Member,Multiverse Club
- Design/Decor Team Lead,Multiverse Club
- Design Associate,Entrepreneurship Club
Internship / Volunteer Work
- Designist, Internship (June – July 2025)
- Wrap Up, Content Manager (Part Time) (June – July 2025)
Publications / Creative Projects
- Summer Tehqiq Research Project - Research Paper on Female Harris in Rural Sindh
Final Year Project
Project Title
Asaan Pay
Description
My Final Year Project, Asaan Pay, is a digital payment and record-keeping platform designed for small merchant retailers. The project focuses on simplifying how shopkeepers receive payments and manage customer transactions. The system allows merchants to accept payments through QR codes, bank transfers, and tap-to-pay while automatically recording each transaction in a digital ledger. The platform also helps merchants track customer credit, manage outstanding balances, and maintain basic customer profiles with payment histories. Through design research and UI/UX design, the project aims to create a simple, accessible, and user-friendly financial tool that helps small businesses organize their transactions more efficiently and reduce reliance on manual record-keeping.